Tronvig Group

Tronvig Group is among the top branding agencies in New York City. The firm specializes in serving nonprofit organizations, including Pen America and the National Museum of Women in the Arts.

THE JOB
I was thrilled when the company president invited me to work on their library campaign, which ran during 2018’s ALA Annual Conference. The campaign message: Libraries must change perceptions to survive. My assignment was to illustrate and design a series of digital ads of various dimensions—static and animated—to convey this message. We wanted the graphics to appeal to the literary minded, thus focused on typography and textures. Below is a gallery of the still ads, followed by a sequence for one of the animations.