Luminous Body

CLIENT
Luminous Body offers customized instruction in yoga, pilates, and personal training. The instructors work one-on-on with their clients in their homes. The instructors emphasize wellness of the whole being and often work with clientele who are managing various health issues.

BRAND IDENTITY GOAL
The client wanted a logo that conveyed Luminous Body’s holistic approach to fitness, as well as the very personal nature of its service.

THE JOB
In designing a logo for Luminous Body, I used a mandala and the sun as sources of inspiration as they are symbols of spirituality and strength. We chose red as a dominant color for its vitality.

Luminous logo
Logo design

 

LB gift & invite
Design of gift card and postcard invitation

 

LB Bkmark photo
Design of bookmark, which serves as Luminous Body’s business card

 

1 Luminous tshirt
Design of instructors’ t-shirt in silver ink