Luminous Body offers customized instruction in yoga, pilates, and personal training. The instructors work one-on-on with their clients in their homes. The instructors emphasize wellness of the whole being and often work with clientele who are managing various health issues.
BRAND IDENTITY GOAL
The client wanted a logo that conveyed Luminous Body’s holistic approach to fitness, as well as the very personal nature of its service.
In designing a logo for Luminous Body, I used a mandala and the sun as sources of inspiration as they are symbols of spirituality and strength. We chose red as a dominant color for its vitality.