Susan Hefner & Dancers

CLIENT
My client Susan Hefner is both neuromuscular trainer and performing artist. As a trainer, her job is to teach her clients, who suffer from various muscular pains, how to move their bodies efficiently. As a dancer, she and collaborative artist Michael Evans explore sound and movement that are both playful and absurd.

BRAND IDENTITY GOAL
In designing business cards, fliers, and other materials for the client, I needed to help her establish two very different identities. As a trainer, her purpose was to teach efficient movement. As a performing artist, she embodied a quirky playfulness and hilarity.

THE JOB
The first inevitable question everyone asks my client is “What is neuromuscular training?” I suggested we define her specialized field on the back of her business card. The nature of her work inspired me to keep the design simple, clean, and elegant.

SH bizcard WHITE

 

Dancer/choreographer Susan Hefner possesses a rare and wonderful sense of humor in her work. When she began collaborating with musician Michael Evans, the performances became even wackier. Thus everything is always slightly askew when I design her materials as a dancer.

SH Happy Accident front

SH Happy Accident back
Postcard design

 

6 SH Cymbalic front

5 SH Cymbalic back
Postcard design

 

Design of DVD and booklet
Design of DVD and booklet

 

DVD menu design
DVD menu design