My name is Colleen Kong-Savage—yes, as in King Kong was a Savage beast.
I am based in New York City, a freelance graphic artist since 2006.
WHAT I DO
As a versatile artist with solid graphic design skills I create customized images for businesses to help them shape their visual brand identities. Going beyond logos, my specialty lies in creating illustrations—digital or analog—for websites, presentations, newsletters, various printed collateral, and more. Together, the images, typography, and design of these materials become a company’s look, or visual brand identity.
A LITTLE BACKSTORY
I got sucked into the big city by an MFA fiction writing program at Columbia University. While earning my degree I worked at a video distribution firm, where I learned graphic design. I also worked at an art supply store, where most of my paycheck went right back into my employer’s pocket because I could not stay out of the paper department. Decorative and handmade papers became my favorite medium. Encouraged by a scholarship at the Art Students League, I pursued painting and drawing, and my pieces grew physically larger by the month… Alas, NYC apartments are small. Eventually I resolved that all work must fit on my scanner, and I evolved from fine artist to graphic artist. In my artist’s toolbox I hold skills in Adobe Illustrator, Photoshop, InDesign, collage, pen and ink, watercolor, and gouache.
While I have the freelancer’s privilege of creating graphics for a wide variety of industries—food, fitness, health, arts—I do have a penchant for the children’s market, picture books in particular. You can view my illustrations for children at www.KongSavage.com. Feel free to follow me on Twitter and Facebook to see what else I’m up to!
MY TAKE ON VISUAL BRAND IDENTITY
Whether creating a whole brand or a single brochure, illustration and graphic design are a mix of visual imagination and problem-solving. In a sense, they are a puzzle game for graphic artists: you, the client, present the challenge and set the rules. My job as the graphic artist is to help you find the clearest, most effective visual solution to communicating the essence of your company.
Together, we build a distinct look, using a consistent style of images and design across the board—in your website, in your last-minute postcard, in that mural on your kiosk. Not only does a consistent visual language enhance the appeal, recognizability, and marketability of your business, it also showcases your company’s personality and attracts your ideal customers. We create a look so uniquely yours that customers can recognize your business on sight without seeing your name. That’s the goal of visual brand identity: make them know you, when they see you.