Parantha Alley ventured into Manhattan for a few months before ultimately deciding to focus on its three stations in Brooklyn and Queens food fairs. While my clients occupied The Bowery Market, they commissioned me to paint this bright colored mural, riffing off everyday Indian culture: autorickshaws, monkeys, crooked politicians, cricket, etc. Murals are not in my regular scope of work, but when it’s April and the sunshine is returning to NYC, it’s a real treat to spend your days outside with a brush in your hand.
PRINT PRODUCTION WORK
Some clients know exactly what they want. They just need a production artist to pull their vision together into a sharp, professional design, maybe tweak their idea, and create mechanicals—or digital files—that the printer can output.
For example, bluegrass musician Sheriff Bob wanted an old letter for the cover of his next CD with a postage stamp of his face. I perused the web for an open-source image of aging paper to create the envelope, then pieced together the edges, so that the dimensions of the envelope matched those of the CD. I suggested hand-lettering (instead of type) and adding a postmark. He requested his birthdate for the postmark, and I researched the postage rates and the look of stamps from 1939. Below is the result.
And here’s a billboard he uses for the monthly bluegrass jam sessions he runs in the West Village. The Sheriff knew his design layout and had images. However each photo needed to be color-balanced and properly sized in Photoshop, the old logo needed to be updated and cleaned up in Illustrator, before collaging all the elements into one big InDesign document, which in turn was formatted as a pdf file for large-scale printing.
One of the bonuses of being a freelancer is the variety in projects that flow through my studio. My clients have a whole range of needs and tastes. Below are some more logos I’ve had the opportunity to design. As with many graphic artists, I tend to begin projects by drawing on paper, and because of this practice, a hint of the handmade is always carried into the final product.